As a socially responsible business, Banyan Tree came into being with the core value of driving sustainable development. Meanwhile, global hospitality group operating in different locations, Banyan Tree’s concept of sustainability seeks to produce long-term value for multiple stakeholders and destinations. Furthermore, it wants to build globally recognized brands which, by inspiring exceptional experiences among its guests, instilling pride and integrity in its associates, and fostering both the physical and human environment in which it operates, will deliver attractive returns to its shareholders.